How Sales Messaging Affects Conversion Rates | Infographic
Red button or green? Arrow or plus sign? Buy Now or Add to Cart? ZippyCart's infographic breaks it down by the numbers.
Landing Page Optimization tips: analysis of 50+ sites to find out what increases sales and conversions
The fine folks at Visual Website Optimizer break down the top 4 reasons your landing page isn't converting into leads and sales, and how to fix them.
How to Build Content That Converts Into Users
Let's face it, copywriting isn't everyone's strong suit. If you have a vague suspicion that your website copy is hurting more than helping, take a look at these tips.
Do Photos of People Improve Ecommerce Conversion?
Shiny, happy people laughing… is that the key to raging conversions? It's not quite so simple. Check out this great case study, complete with design tips on how to put your "people" …
Google Analytics – exclude your visits even with a dynamic IP
Are you cluttering up your Google Analytics with your own site visits (checking forums, verifying updated content, etc.?) Use this quick trick to exclude your own visits from your reports.
Infographic of the Day: How Color Affects Purchases
Debating the color of the 'buy now' button is a problem as old as… well, as old as 'buy now' buttons! Finally, a quick primer on how color affects purchasing behavior, from KISS …
A New Advantage for the Next Decade: Attribution Management
Who drove the click? Who drove the sale? Was it the brand advertising? The SEO? Marketing attribution is the next big challenge for online marketers. Get the scoop.
Does Your Product or Service Come with an Owner's Manual?
We talk a lot about the sales funnel, but not so much about what happens after the sale. Are you giving your customers what they need to use your product, and recommend it to others?
Your Landing Page Sucks! Here are 10 Examples That Don’t… | Unbounce
They said it – not me! But it's probably true. And Oli doesn't disappoint with 10 examples of totally non-sucky landing pages, complete with "what I like" and "what I'd …
How to Optimize Your Sales Funnel for Success
The sales funnel looks a lot less like a funnel these days. Let ProBlogger show you the light at the end of the funnel.
Dark Patterns: An Overview For Brand Owners
We all have conversion challenges, but careful you don't head over to the "dark side". Check out these case studies of the good, the bad, and the ugly.
The Anatomy of a Perfect Landing Page
Everything from color, to call to action, to content, even grammar, will impact your conversion. Check out FromStack's "Anatomy" lesson for landing pages.
Web Analytics Demystified | Free Books, White Papers, Presentations, and Tools
eBooks and whitepapers and tools, oh my! Living up to its name, Web Analytics Demystified provides lots of resources to help make sense of all that website data you've been collecting.
Lies, Damned Lies…
Ian Thomas helps you strain the good stuff out of the acronym soup called online advertising and web analytics.
Web Analytics Blog | Occam's Razor by Avinash Kaushik
Avinash Kaushik (@avinash) is one of the top authorities on web analytics. Do yourself a favor and dig in.
What Happens Next? Post-Conversion Strategies for Lead Gen Landing Pages | Unbounce
So you've gotten the click, made your pitch, gotten the lead. Then what happens? Oli Gardner from Unbounce (@Unbounce) picks up the story from there.
10 Tips for Creating Calls to Action That Convert [Learn SEO] | SEO Scoop
Wait, what did I want to do? What was I looking for? How do I…. Uh, oh. Sounds like a case for CTAs! Stephanie Woods (@steph_woods) shares 10 tips for getting the call to action right.
Small Business Homepages That Work | eMarketing Matador
Website home pages just ain't what they used to be. Keith Hagan (@eMatador) walks you through the "must have" elements of a successful home page, and even gives you a handy grid to help …