Tools
A Collection of Posts on Using Pinterest for B2B Marketing
Well.. this certainly makes it easy! A whole pile of articles, blog posts, and examples of using Pinterest for SEO, marketing, and more.
4 Ways B2B Marketers Can Benefit from Pinterest
Pinterest is quickly becoming a powerhouse social network with the cute shoes and wedding planning set, but what can it do for B2B marketers? Lots! Jennifer Beever, aka @CMO4Hire, has 4 good ideas to …
uTest Express Home | uTest Express
iPhones and Androids and Blackberries – oh MY! Testing your mobile app on the exploding matrix of devices/OS/carriers is getting to be quite the task… u Test Express seeks to step into that gap.
PitchEngine – Get the Word Out™ – Social Media PR Release Builder
PitchEngine promises to change the way you look at press releases; freeing you from the traditional wire model and promoting your story directly via search & social media.
Volkside | Wirify homepage – The web as wireframes
Tired of pixel pushing and dragging boxes to and fro? Check out Wirify – a simple bookmarklet tool that promises to turn (almost) any page into a wireframe – instantly. Way cool!
Twitter Analyzer
Great tool to gain insights into your Twitter patterns, as well as those of your followers.
Get Satisfaction | Customer Community Software
Community powered customer service solution.
Assistly | Help Desk Software, Customer Service Software and Customer Support
Help desk software that collects and organizes all of your customer conversations into a prioritized, actionable list and gives your business tools to effectively respond to your customers.
PostUp
One part Twitter marketing device to help attract new followers based on your selected keywords, one part social media content widget for publishers.
Tweetake
Free tool to download all your Twitter activity to a CSV file
UnTweeps – Unfollow Twitter users who don't tweet often enough
UnTweeps lets you filter your "follow" list to see who hasn't tweeted in a certain number of days, and gives you the option to unfollow them. Or not. There's a whitelist feature, t …
The Standard for Online and Internet Influence | Klout
Klout analyzes your Twitter (and optionally, your Facebook) activity and provides charts, analysis, and scores (for the competitive amongst us) to track your online influence. Warning: highly addictiv …
Who Doesn't Follow You on Twitter | Friend or Follow
Do you follow me? Do I follow you? Friend or Follow will help you get to the bottom of it. Quickly, easily, and for free.
TweetDeck Directory
Topical, curated Twitter lists. Best part? Each list indicates the average number of daily tweets, so you can decide if you really love anything enough to get 7145.2 tweets a day about it!
SurveyMonkey: Free online survey software & questionnaire tool
The grand-daddy of online survey tools.
Online Survey & Questionnaire Software – Web Survey Tool – SurveyGizmo.com
Easy to use survey building tool with lots of integration options for email, form builders, and more. 14-day free trial.
5 Year Sales Projections Generator – DealHorizon.com
Need a sales projection, like, now? Plug in a few simple numbers and look like a forecast-building rockstar in no time!
Press Release Distribution | Vocus
Newswire distribution with multimedia capabilities and social media support.
Sortfolio : Find a great web designer by style, budget, and location
Find web designers by location and budget. Free listings and portfolio feature for web designers looking for clients. Another gem from the fine folks at 37 Signals (@37Signals).
Checklists
Checklist: The 4 Key Qualities of Effective Content – Good job – you're creating lots of content to market and grow your business and engage your prospects! CMI (@junta42) presents a simple 4 point checklist to assess whether your content is effect …
25-point Website Usability Checklist – Give your website a quick usability checkup with this list from User Effect (@dr_pete).
How-Tos
Social Media Strategy for B2B Companies | Dijital Farm – Crafting a B2B social media strategy for a small to medium sized business has lots of challenges – not the least of which is that most of the examples out there are B2C focused. Dijital Farm proposes …
HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace – If your social media properties are part of your overall marketing strategy, chances are watermarked or off the shelf background images won't cut it. Here's how to create your own killer ba …
How to Write Effective Customer Satisfaction Surveys – It seems like a simple task – put together a few questions and start asking, right? Not so fast – have you really thought through your customer satisfaction survey? Pick up a few helpful pointers he …
Google Analytics – exclude your visits even with a dynamic IP – Are you cluttering up your Google Analytics with your own site visits (checking forums, verifying updated content, etc.?) Use this quick trick to exclude your own visits from your reports.
Excel For SEOs: Manipulating URL Strings with Functions | SEOmoz – If you want to be a true SEO master, you're going to have to bone up on your Excel skills. Pick up a sample lesson from SEOMoz and happy optimizing!
7 Insanely Useful Ways to Search Twitter for Marketing – Turns out the best way to search Twitter – is Google. John Jansch of Duct Tape Marketing (@ducttape) reveals 7 truly insanely useful ways to mine Twitter for people and conversations.
Advertising On Facebook Ads: A Guide For Small Businesses – There are lots of ways to use Facebook as a small business. Considering putting some marketing dollars to Facebook Ads? Small Business Shift (@SmallBizShift) takes you on a tour of the process.
How to Plan for Exceptional, Engaging Video Content | Content Marketing Institute – Video content doesn't mean you have to turn your office into a soundstage or hire a hair and makeup crew (though, that might be nice…) CMI (@junta42) breaks down how to plan a killer video con …
Old Spice's Teachable Moment for Content Marketing | ClickZ – Look at your content marketing. Now back to me. Anything is possible if you understand the underlying reason the Old Spice Man campaign succeeded, where imitations failed. I'm on a horse.
Establishing a Marketing Foundation | Rocket Watcher Product Marketing for Startups – Your ad campaign is rocking. Clicks are flowing in, prospects are downloading your whitepaper, and… uh, and then? Make sure you've got a solid foundation for taking prospects all the way thro …
The Social Media Publishing Model for Publishers – You tweet. You facebook. You link in. But do you have an overarching publishing strategy for sharing content across social media? Well, Joe Pulizzi (@juntajoe) does, and he's happy to share. Than …