Whether you’re hosting a local meetup, putting on a webinar, or planning a big international conference, Leadtail’s guide to Marketing Your Events with Social Media will show you how to build interest and engagement before, during, and after your event.

You’ll learn:

• How to leverage  the  power  of  social  media  to  create  buzz  and promote your event; no matter how big or small!
• How to engage  your  customers  and  prospects  to  attend,  and  get   them  sharing  your  event  information  and  ideas  with  their   social  networks.
• How to keep  the  conversation  going  with,  and  between,  attendees   and  their  social  networks  after  your  event  is  over.

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Tools and Resources from Marketing Your Event with Social Media

LinkedIn
LinkedIn’s Event Pages are hidden away under the “More” menu option from your logged in home page, but worth the trouble to find! Use your event page to post updates that show up in your network and attendee’s notifications. You can also use LinkedIn’s advertising platform to target event promotions by job title and geography.

PR Web
Alert the media! Use a press release service like PR Web to issue online press releases before events to build awareness and interest. As the event approaches, you can issue additional releases to announce confirmation of sessions and speakers, special guests, or contests that will take place during your event. Don’t forget to do a press release following the event to provide a wrap up for those who did not attend (and to build excitement for the next event)!

FourSquare
Make it clear where you want folks to go during an onsite event – incorporate “check-ins” as part of social events or contests. This is a great way to connect people who are attending, as well as build awareness of the event throughout attendees’ networks.

SlideShare
Part of attending any event, from a webinar to a full blown week long conference, is getting the “take home” materials to review later or share with colleagues. Enter SlideShare – simply post your presentation, set your sharing options, and give your attendees the link. SlideShare also does a great job of making it easy for viewers to favorite, share, and embed their favorite presentations.

Leadtail has lots more resources for online marketing, advertising, social media, and more in our Resources section.