SEO continues to be a topic that unnerves even the most confident entrepreneurs and business owners – which is why we jumped at the chance to shed a little light on the topic for the Conference of Creative Entrepreneurs in San Francisco.
The slides from our session are available below, along with a download link and some helpful tools and articles to get you started on your own SEO efforts.
Tools and Articles referenced in Who’s Afraid of SEO?
Google Webmaster Tools
Submit your site information to Google directly, and get a helpful dashboard of information about how Google sees your site.
Free XML Sitemap Generator
Provide your site URL and get an XML sitemap document suitable for submission to Google Webmaster Tools.
VIDEO: How Google Uses Meta Tags in Search Results
Great whiteboard walk thru of how Google uses the meta tags from your site to generate the snippets users see in search results.
Why Flash & SEO Don’t Mix
Yup, there are things you can do to minimize the pain of making Flash and SEO play nicely together… but neither one has to like it.
Google Keyword Tool
The Google Keyword Tool is great for investigating lots of different SEO stuff – what kind of search volume your keywords are getting, suggested variations on the phrases you’re already using successfully, even getting ideas for what kind of content your customers are looking for!
Best Free & Affordable Press Release Services
Press releases are your BFF for SEO. Check this list to find a service that suits you and go make some news!
Page Rank Checker
Get obsessed with PR – not public relations, in this case – Page Rank. Check yours, mine, and anyone else’s PR, for free.
Leadtail has lots more resources for online marketing, advertising, social media, and more in our Resources section.