Search Engine Marketing (SEM)
Leveraging your SEO for Search Retargeting
Sometimes all the different search marketing techniques can be enough to make your head spin! Take a deep breath and jump into this excellent breakdown of "search retargeting".
Search Engine History Infographic: The History of Search
Does anyone even remember when you couldn't just "Google it?" It wasn't long ago! Take a wander down search history lane with this timeline infographic.
How Geico Wastes $90MM a Year on Search Engine Marketing
Are you buying keywords you already "own" through your SEO efforts? Turns out that little gecko may not be an online marketing genius…
Search Engine Land: Must Read News About Search Marketing & Search Engines
Updated multiple times daily, with guest posts from lots of industry leaders, Search Engine Land is truly a must read for anyone doing search marketing.
Traffick: The Business of Search
More than just search – Andrew Goodman (@andrew_goodman) gives insight and commentary on issues big and small related to online marketing & advertising.
Search Engine Roundtable ::: The Pulse Of The Search Marketing Community
News and updates on all the major search engines.
Pay Per Click Universe – The Complete Guide To Pay Per Click Search Engine Success
Specifically geared towards helping small business owners understand where to invest their search marketing dollars.
Create 100′s of Unique Geo-Location Ad Creative in Minutes | Engine Ready
Testing PPC ads for specific geos? Pick up this handy spreadsheet trick to save your sanity (oh, and about a zillion hours of your time, too!)
Search Engine Marketing for Small Business | How-to Guides from Business.com
Thinking about adding search engine marketing to your mix? Daniel Kehrer from Business.com (@businessdotcom) provides a guide to contacts and resources to get it done.
Search Engine Optimization (SEO)
Who's Afraid of SEO
Does the mention of "SEO" send shivers down your spine? Visions of overwhelming keywords and coughing up big money to land on Google's page 1? Fear not! Check out this preso and step …
The Complete Guide to Search Engine Optimization and Social Media Marketing
Helpful infographic breaking down the key SEO considerations in keywords, site architecture, social media, and SEO vs. PPC
SEO for Small Business Cheat Sheet
Good SEO is simple. Not necessarily easy, but this infographic gives small biz owners a solid grounding in the basics you need to look at to get started.
Leveraging your SEO for Search Retargeting
Sometimes all the different search marketing techniques can be enough to make your head spin! Take a deep breath and jump into this excellent breakdown of "search retargeting".
The Periodic Table Of SEO Ranking Factors
If SEO is part art, and part science, you probably want to copy this Periodic Table of SEO Ranking Factors onto your palm before the big test!
Google Places Gets Its Own iPhone App
Have you set up a Google Places page for your business? Here's one more reason why you should – particularly if you're a services biz – the new Google Places iPhone app!
Review of PPCBlog.com | Conversion Rate Experts
Excellent review of PPCBlog (a terrific resource on its own) – with a couple great freebies: a "how Google works" infographic and a bit of insight into how the AdWords Quality Score is calcu …
How Does Google Work?
We've found it! The holy grail! The meaning of life! Okay, it's not quite that, but it's the best darn explanation of how Google works that we've come across.
The Best Link Strategy Starts With Mindset
How many links do you need? Internal or external? How important is anchor text? Get your thinking straight before you embark on your next link building campaign.
Excel For SEOs: Manipulating URL Strings with Functions | SEOmoz
If you want to be a true SEO master, you're going to have to bone up on your Excel skills. Pick up a sample lesson from SEOMoz and happy optimizing!
Creating Keyword Opportunity Lists with Excel Custom Sort
Ugh. Keyword research can be such an arduous task! Try these clever Excel tricks to speed up the process of creating your keyword clusters.
Basics Of SEO Infographic | By Data Be Driven
Who doesn't love a Venn diagram? Yes, SEO success is this simple. Not easy, but simple.
SEO Advice: 10 Questions to Ask an SEO Consultant Before you Hire
So, you're ready to call in a pro to help with SEO – cool! How can you tell if you're getting a top notch SEO hacker, or just a hack? Compass SEO (@deanfortythree) offers up 10 questions to …
Understanding Google Maps & Local Search
Does your business live or die on local search results? Mike Blumenthal breaks down all the details of Google Places and local search so you don't have to.
Internet Marketing Company and SEO Consultants | Outspoken Media
The founders of Outspoken Media deliver regular doses of practical online marketing advice with a healthy side of humor. They're like personal trainers of online marketing – kicking your butt, an …
SEO vs SEO 2.0: Top 15 Differences
You've come a long way, baby! Is your SEO approach keeping pace, or are you so 1.0? Here's 15 ways to tell.
SEO & Search Engine News : SEJ
Popular blog on search engine marketing. Active commenter community.
Official Google Webmaster Central Blog
Get the latest on Google straight from the source – Google's blog for webmasters.
Search Engine Marketing, Search Engine Optimization (SEO) and Paid Search Advertising (PPC) – Search Engine Watch (SEW)
White papers, webcasts, and lots of topical blog posts on all things search engine marketing.
A Month Later, Instant is Having No Impact on Searcher BehaviorConductor Blog | Conductor Blog
Wondering if Google Instant is changing search behavior? Here's a quick analysis one month post launch.
SEOmoz | Ranking for Keyword + Cityname in Multiple Geographies
Excellent, in-depth look at how to SEO for keywords in a given geo.
What is My SEO Charging Me For? | Search Engine Journal
SEO services have a "buyer beware" label – unfortunate, as a good SEO practitioner can make all the difference in your marketing. Be an informed buyer and find out what a good SEO person sh …
Top 15 SEO Blogs To Follow If You Want To Brush Up Your SEO Knowledge
Following the ins and outs, ups and downs of the major search engines can make you feel like a cat chasing its tail. Keep an eye on these blogs to stay up-to-date, without getting dizzy!
25-point Website Usability Checklist
Give your website a quick usability checkup with this list from User Effect (@dr_pete).
Where to Get Citations for Local SEO
Citations are key for telling search engines that your business is associated with a specific place. GetListed.org lists the top 5 places to get them.