Do Photos of People Improve Ecommerce Conversion?
Shiny, happy people laughing… is that the key to raging conversions? It's not quite so simple. Check out this great case study, complete with design tips on how to put your "people" …
8 Things I Wish Everyone Knew About E-mail Marketing
The problem seems to be not that we, as marketers, don't KNOW these things about email marketing… but that we routinely forget, or fall short on the execution. Good set of fundamentals in this …
5 Challenges and Opportunities for E-mail Marketers
No doubt, email marketing will face new challenges in the coming year. Users are changing their habits (and their primary email inbox!), and marketers need to truly connect to stay in touch. Here …
Optimizing for Priority Delivery
Best way to land in the priority inbox? Send stuff your list members WANT to receive! Here's a handful of optimizations you can add to your list, too.
Email Marketing to Partners' Lists
A trusted partner is a rare commodity – all the more in the world of marketing! This case study from Marketing Sherpa demonstrates how partner email lists can work, and how to do it right (by everyon …
Does Your Product or Service Come with an Owner's Manual?
We talk a lot about the sales funnel, but not so much about what happens after the sale. Are you giving your customers what they need to use your product, and recommend it to others?
MediaPost Publications Email Insider
Daily news and opinion on email marketing from MediaPost. A must read resource for email marketers!
Email Marketing Reports
Great place to start or improve your email marketing efforts – whether you're a small business just starting with email, or a big time corporate marketer.
Be Relevant! Email Marketing Blog
You may have been encouraged to "keep it real" – Tamara Gielen (@tamaragielen) wants to help you "keep it relevant" with lots of links and thoughts on better B2B email marketing.
Email Marketing Best Practices – iContact
Helpful guides and advice on email marketing for small business.
Email Marketing Resources | Email Marketing Tips & Articles | Lyris
Tired of reading endless whitepapers on subject lines and list building? Check out Lyris's extensive library of on-demand webinars for a change of pace.
Free Marketing Guides – VerticalResponse
VerticalResponse will not only help you get your email marketing off to a great start, but helps you build on your success with guides for social media and direct mail marketing, too!
An Opt-Out Doesn’t Mean “Good Riddance” | The Big Fat Marketing Blog
Avoid painful goodbyes – give your audience smart opt-out and account preferences to reduce your unsubscribe rates.
If content is king, your database is queen
Are we doing email marketing or playing chess? Amy Garland from The Email Guide (@theeMailguide) recommends segmenting your list to make your database one of your most powerful marketing tools.