Content Velocity: Throwing Snowballs To Start An Avalanche In Search And Social
Great tips here from Rob Garner, VP Strategy for iCrossing, on how to get the (snow)ball rolling on creating an avalanche of traffic to your web properties.
Public Relations for Start-ups
Yeah, yeah, Facebook, Twitter, viral… not to knock the newfangled tools, but there is a lot to be said for these tips on building better media relationships (hint: before you pitch!)
Places to Submit Free Press Releases
Extra, extra – read all about it! In this case, "it" is all about where you can post your news and press releases – for FREE. Give it a try!
Get the Media Buzzing on a Small Business Budget
We cannot emphasize enough how important news and press releases can be for your small business. Cost effective, search engine friendly, and (heaven forbid!) you may even pick up a press contact.
Three Ways to Take Advantage of Being a Blogging “No One”
Hello, my name is No One, and I am a blogger. Only my mom reads my blog (and I'm not sure even she's telling the truth!) But you know what? Being No One has its advantages. Let me tell y …
How to Squeeze the Most out of Your Content
You've taken the time to create some great content, now squeeze it like an orange and get all the goodness you can out of it! Here's 7 ideas for getting more out of your content.
Does Your Product or Service Come with an Owner's Manual?
We talk a lot about the sales funnel, but not so much about what happens after the sale. Are you giving your customers what they need to use your product, and recommend it to others?
PR Toolkit for Small Business – PR Newswire
Option one: you + a megaphone, shouting at passers-by about your product or service. Option two: check out PR Newswire's PR Toolkit for Small Business, and get smart about how to use PR to grow y …
Handle Your Own PR :: DIY PR
We all want press and bloggers to write glowing stories about our startups and businesses, but it's often hard to find budget for a seasoned PR hand with a great media list. If you're going …
5 Reasons Why You Should Write a Press Release
We can't recommend press releases enough. Spread the word, improve your SEO, and build your story. Need more reasons? Here's 5.
Junta42 Content Marketing blog: 4 Content Curation Ideas to Implement Now
Time keeps ticking by, and still, you haven't gotten around to building that grand "content marketing strategy". Get over it, and get on with it with these 4 ideas you can do *right no …
Curation is the new creation :: BtoB Magazine
Done right, the process is a win-win for both creator and curator.
How to Plan for Exceptional, Engaging Video Content | Content Marketing Institute
Video content doesn't mean you have to turn your office into a soundstage or hire a hair and makeup crew (though, that might be nice…) CMI (@junta42) breaks down how to plan a killer video con …
Checklist: The 4 Key Qualities of Effective Content
Good job – you're creating lots of content to market and grow your business and engage your prospects! CMI (@junta42) presents a simple 4 point checklist to assess whether your content is effect …
Old Spice's Teachable Moment for Content Marketing | ClickZ
Look at your content marketing. Now back to me. Anything is possible if you understand the underlying reason the Old Spice Man campaign succeeded, where imitations failed. I'm on a horse.
Establishing a Marketing Foundation | Rocket Watcher Product Marketing for Startups
Your ad campaign is rocking. Clicks are flowing in, prospects are downloading your whitepaper, and… uh, and then? Make sure you've got a solid foundation for taking prospects all the way thro …
37 Ways to Find Inspiration for Blog Posts
It's not that writing is so difficult… it's coming up with the ideas, right? Ben Spark (@benspark) riffs off 37 inspirations for your next blog post.
Three Tips for Curating Your Audience – Harvard Business Review
Curation is all the rage, at least for the moment. But curation is about more than sharing links – have you considered how well your business "curates" its audience?
The Social Media Publishing Model for Publishers
You tweet. You facebook. You link in. But do you have an overarching publishing strategy for sharing content across social media? Well, Joe Pulizzi (@juntajoe) does, and he's happy to share. Than …